The Spanish Christmas Lottery Ads are, without any doubt, essential to experience such event with more enthusiasm and intensity. There are many who impatiently awaited every year how the next Christmas Lottery Draw was going to surprise them. In 2019, four different stories were told, some emotional, others more fun, but which involved a change in the format of the Christmas Draw Ads as they were known. However, in one way or another, all television advertisements have managed to sneak into the depths of the Spaniards, many of which do still remain in our memory. At the beginning of the year 2000, it was Clive Arrindel, the famous bald man from the lottery, who was in charge of officially announcing that Christmas was just around the corner. This man was handing out Luck while magically blowing as he walked around the city, and for a long time it was the most emblematic TV Ad of the long-awaited Christmas Lottery, despite all the jokes and parodies received from the best-known comedians in the country .
This year the coronavirus pandemic has caused the Christmas Lottery Ad 2020 to be marked by the Covid-19 crisis. Despite the fact that the first advertising campaign that came out in summer was carried out by the Spanish National Lottery and Betting, although there was still no clue of what this year´s ad would be like, despite the intuition that it was going to be influenced by the crisis of the Covid-19, which has been the cause of profound misfortunes in many families. Therefore, the 2020 Christmas Lottery may be a perfect opportunity for your Luck to change, despite the pandemic you should not lose hope, because there are still very good things to come.
Clive Arrindel said goodbye to make way for other announcements that, although they were different, still had that Christmas spirit that identifies this important Draw so much. It has been a few years since the last announcement of the Bald of the Christmas Lottery, which means that after this time, many announcements have come to light that have moved the public. One of the most remembered and that had the most impact, was the one from 2014, entitled ´The biggest prize is sharing it´, where the story was told of a man who did not buy a lottery ticket due to the economic crisis, and the bartender at his bar habitual, in which he ends up hitting the jackpot prize, ended up saving a Lottery Ticket (tenth) for himself. Nor should we forget 'The Dream Factory', the ad from 2011 where children kept the dreams of lottery buyers in soap bubbles that would later be deposited in the so-called 'dream registry'. However, although all these spots were moving, the one that definitely won the hearts of viewers was the animated short of Justino and his mannequin factory, released in 2015, and which won a large number of awards.
Just as there were many advertisements that drew more than one tear from the audience, there were others that were the cause of great controversy and harsh criticism. An example is that of the year 2016, where a grandmother believes that she has won the Lottery and the whole town turns to her so that she does not lose joy and enthusiasm. Although well intentioned, the Democratic Union of Pensioners showed their discontent, stating that it fostered stereotypes of older people. And another controversy that arose as a result of these announcements was when finally Clive Arrindel stopped officially announcing the arrival of the Christmas Lottery Draw, giving way to a new format that did not convince many viewers, yet used to see the Bald Christmas Lottery Man on the screen. However, if a controversial ad par excellence had to be mentioned, that was the one from 2013, where renowned Spanish artists like (Bustamante, Marta Sánchez, Monsterrat Caballé, Niña Pastori and Raphael) announced the expected date of the Christmas Lottery Draw in a way that, while emotionally intended, turned out to be comical in the end. To this day, parodies and jokes are still being made around this ad.
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